Super Glue

Leading fashion brand Glue, opened its flagship retail outlet, Super Glue store in Highpoint Shopping Centre, Melbourne.

The brief was to maximise storage and display space, while creating a highly visual point of difference.

Traditional solutions were overlooked in favour of innovative forward thinking solutions aligned the Super Glue brand identity.

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The solution – a modular innovative shelving system placed in the middle of the shop floor to create a visually powerful and functional in-store experience. 

The Super 123 shelving system from Metalsistem® was selected and used. Bowen Storage worked closely with the store design team, providing CAD files to assist with store layout design and storage.

The Super 123 solution was customised to achieve the brief. Architect-specified timber cladding was supplied and installed by the shopfitter, matching the store theme and design.

Black melamine shelf boards were used to maximise space and accommodate footwear while maintaining the store aesthetic.

For the first time the Super 123 modular shelving unit was placed in the middle of the Super Glue store's shop floor.

The innovative mobile design has reduced the storage footprint, enabling easy access to stock – at the same time creating a visual point of difference aligned to Super Glue’s edgy, youthful identity.

With more on-site storage, Super Glue was able to minimise costly offsite storage and optimise income producing GLA footprint with more product on display.

Most importantly, staff at the Super Glue are able to provide a better customer experience with quick access to product.    

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